There is no single device on the market that achieves what the Tru-Align does:
Reshapes the cervical and lumbar lordosis and thoracic kyphosis to healthy curves that encourage proper weight bearing on the spinal discs.
Is “idiot proof” in correcting the lumbar curve; if it’s too much it reduces it, if it’s too straight it increases it and installs a beautiful “side-ways smile.”
Improves or corrects “Forward Head Posture”, while bringing the shoulders back resulting in reducing excessive thoracic kyphosis.
Decompresses the entire spine while simultaneously encouraging proper spinal curves. This approach is much more effective in rehabilitating degenerative and herniated discs than straight traction
Encourages the spine to align correcting subluxations of the vertebrae, sacrum and pelvis. Even the jaw joints are limbered and induced to align.
Limbers and reshapes old scar tissues at the spinal, shoulder and sacro-illiac joint tendinous attachments.
Corrects or improves the causes of spinal pain and discomfort without drugs or surgery, including disc problems, spinal stenosis, pinched nerves,(including Sciatica), subluxations and scoliosis.
The Competition
Inversion Tables; can be effective in helping to decompress the spine from the waist down, but unfortunately, while doing so has a straightening effect, disruptive to the desired lumbar curve which often results in a biomechanical instability of the sacro-illiac joints. There is not enough gravitational pull to adequately decompress or make any significant improvements in posture or alignment of the spine from the waist up. Hanging upside down is not only uncomfortable for many, but is also contraindicated for many conditions such as high blood pressure. There is also potential error in the patient setting up securing the ankles, resulting in slipping out and landing on the floor. On top of it all, the inversion table is heavy, cumbersome, and takes up a lot of space.
Devices that are designed for one to lie face-up on like Denneroll: are designed to treat the spine in sections like only the neck, only the mid back, or only the lower back. The areas being treated can’t thoroughly relax because the body’s weight exerts pressure on the areas being treated.
Active posture correcting exercises: are time consuming, unpleasant to do and not that effective. Passively reshaping the soft tissues is much more effective.
Wearable garments: most are designed to pull the shoulders back, can be a reminder to try to be in a better posture, but are ineffective in improving the spinal curves or correcting FHP, and can weaken the muscles.
The Competition…..
Over-the-door cervical traction units: can offer mild cervical decompression which does not do so with the necessary curve.
Cervical Lumbar wrap around supports that can be pumped up to traction: are just palliative and can help symptoms while applied, but make no long-lasting changes and can result in weakening the supporting soft tissues.
Massage Tables and Chairs: are effective in limbering and relaxing, but not in helping posture, alignment or disc pathology.
Vibration Plates: make claims that they can help spinal problems, but actually have a compressive effect on the spinal discs and do not have any positive influence on posture.
Downsides
Cost: We are presently selling the units for an average price of $350 per kit, and we do believe that our sales would be much higher if we could reduce the price.
Patient Compliance: The ideal protocol to “correct the cause” is to lie down on the Tru-Align for a minimum of 20 minutes for at least 5 days per week. Improvements are gradually experienced, but most people will take 3 to 8 months to remodel. Maintenance of 1 to 2 times per week is recommended. Some people lack the discipline to achieve all that this amazing device can offer. We get less than 3% returns on a 90 day 100% money back guarantee. Most of those occur within the first 2 to 3 weeks of purchase.
Marketing: We have not figured out the best way to advertise this remarkable device. We have survived by representing and demonstrating the product at various expos. Surely greater marketing minds than us can solve this problem.
Discomfort: a very small percentage find the system uncomfortable at first. This is usually resolved within 2 weeks of use.
Recovery Symptoms: sometimes the body resists change even when it’s for the better. The muscles tense up to “guard” the shifting area. This typically lasts for 4 days. Recovery symptoms can also occur when old fibrotic(non-stretchy)scar tissue is being stretched and limbered. In our experience, we have very few complaints about this, and when we explain why this is happening, most people stay the course, and are rewarded for it.
Copy Cats: Even though we have a thorough, well written patent that has over 14 years left on it, legal action would be necessary if knock-offs occur.
Untapped Markets
Medical, Physical Therapy and Chiropractic Offices: Putting a patient on the Tru-Align for a minimum of 15 minutes in office, is a billable modality covered by most insurances.
Massage Therapists: Putting the patient on the Tru-Align for 10 to 15 minutes before performing their massage will relax the soft tissues, making their job easier and more effective. They can also massage the patient on the system on their table. This multi-tasking approach causes tight areas to release with much less effort, and often results in subluxated vertebrae going noticeably into place.
Orthopedic Surgeons: Having a patient use the Tru-Align for 4 to 6 weeks prior to spinal surgery would encourage better outcomes by pre-stretching, and aligning spinal tissues. It would also be beneficial to use the system as part of the rehab after surgery. Doing so would not only help the area to heal in a better biomechanical position, but would encourage the car tissue that occurs to be more elastic. It would probably be beneficial to do the surgery itself on the system.